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Toronto Graphic Designers who
specialize in: Brand Identity Development, Logo & Icon Design,
Marketing Website Design,
Social Media Brand / Business Page Design, and Corporate Marketing
Design. |
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EVEN WITH THE ADVENT of Social Media, a small business
still needs a crisp Brand Identity and a Marketing
Website. It is the core of all Marketing activities. These
establish credibility and stability through a consistent brand
image, explains the offerings / services, etc, and allows you
to control of the conversation. Social Media can't offer this,
but it can facilitate building a community using a two-way
dialogue. In short though, everything should point back
to your Marketing website.
For those who are serious about their business, a Marketing
Website that is inspired, mature, elegant -- and blends
an air of unique Style with Business Credibility -- is
a necessity. You need to appear stable and want to be
memorable to get on your prospects 'short list'. But to
get noticed you first need to stand out as an 'Original'.
And that's precisely what we at 999 Art Direction do.
We create 'Originals'.
We start by discussing where you want to go, who you
want to court. We create communication design for the
BRAVE, because after all -- you need to have a bit
of courage to stand out in the online world of 'wannabes'.
A 'timid' or 'conservative' approach doesn't get you the attention
required. We help you be unique -- but in an original, dignified,
and refined way.
We're definitely not for everyone. We're an established
Toronto design firm who has a dedicated passion for what we do,
and what we do is help SoHo businesses (Small-Office Home-Office)
succeed through strategic, mature design, utilizing our
unique Advertising Agency & Corporate Communication insight.
Yes, our fees are reasonable for those serious, and can also
be somewhat negotiable.
We invite you to explore our site -- have a look at
our Services page to
see what else we offer that complements our website design, our
About Us page which
highlights our past experience that you can draw upon, and
last but not least -- don't forget to spend some time with
our Portfolio which
has a selection of highlight samples of our past and current
Branding, Print and Website design.
Then, when you are ready, we invite you to contact us to arrange a time to meet via Zoom
to discuss your communication design challenges in greater detail.
We're confident you'll be glad you did.
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Three Tips for
Successful Design Projects:
Most people think the world of design is 'easy'. In fact,
it can be quite challenging to the unitiated. But a seasoned
design professional can help you navigate this issue-ridden environment.
So for complete success, you should consider the following, no
matter WHO you end up working with. |
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1. Get Access
to the BEST Photography you can:
Most design and communication projects rely on photography to
either support or provoke. Tiny shots taken by an assistant,
associate, or well-meaning family member generally won't do.
Consider budgeting for either a professional photographer or
stock images. We can help you establish the parameters and sourcing.
It doesn't matter if your project is an updated website, a hand-out,
or corporate brochure. The specs for all of these are different,
and the photography needs to meet the grade for your success. |
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2. Be Infinitely
Aware of YOUR Business. Live it!:
Many projects, be they print or online, require insight. Before
concepts can be created, or copy can be written, an in depth
knowledge of your business needs to be understood. What makes
you unique in your market? The answer ISN'T "because we're
the best." You have to dig deeper. You should find what
you're looking for in your most recent business plan. We look
for angles that can be used in creating a unique perspective
that separates you from your competition. If you need help with
this, we may be able to help. |
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3. Keep an Open
Mind:
While it is great you come to us with a 'vision', you may be
missing an even greater communication opportunity. It happens,
as sometimes you can get married to your vision and then see
nothing else. Sometimes the ideas we present can be outside ones
'comfort zone'. Good. If you are a bit nervous, we're onto something
solid that will get attention. Just remember -- the business
world is littered with 'safe' concepts that have done nothing
(except make the ad agencies fat). Conversely, it is also littered
with businesses who rose up from nothing, thanks to having faith
in their design firm or ad agency who presented them with an
'edgy' or 'outside the box' concept. Points to consider, and
we are happy to discuss them with you at length, when we meet,
at your convenience. |
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4. Plan:
Engaging and provocatiove creative solutions don't
happen in 5 minutes. They take time, because they are the 'Unknown
that comes out of the Known' and they need to be found. And that
can take time. So plan for this process to take time. And we
can give you a rough idea how long the various elements of design
could possibly take. The actual design and building of a website
has to be done methodically as well otherwise the user experience
will suffer. Again, that takes time. So if you are looking for
a 'rush job', maybe we are the wrong design firm for you? Honesty
is the best policy. |
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